Mashblox was inspired by watching a toddler with an apple.
He’d take a bite or two, then drop it, bounce it and roll on the ground, very much like a ball… And then pick it up to eat again while all covered in dirt.
He repeated this until his father took it off him, and it occurred to me that food and plaything were the same concept at that age. There had to be a way to combine children’s tendencies to play with their food, and to explore the world through their mouths for less messy and more hygienic feeding.
Hollow silicone building blocks seemed the perfect solution. Voila, Mashblox was born.
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